One of the amusing misleading items in the video: "78% trust peer group recommendations, only 14% trust advertisements." Of course, commercial entities have known about this for a long time, which is why some unknown, but possibly huge portion of customer reviews and review sites are really fake sock puppet reviews.
I talk with our employees about how customers can talk about service....case in point, youtube video "United Breaks Guitars." One person had a bad experience and over 8 million viewers are aware of it!
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One of the amusing misleading items in the video: "78% trust peer group recommendations, only 14% trust advertisements." Of course, commercial entities have known about this for a long time, which is why some unknown, but possibly huge portion of customer reviews and review sites are really fake sock puppet reviews.
I talk with our employees about how customers can talk about service....case in point, youtube video "United Breaks Guitars." One person had a bad experience and over 8 million viewers are aware of it!
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