Not just a concept. The idea is currently being implemented. This news is extremely exciting for all kinds of people. For an environmentalist, the benefits are obvious. But when you begin to think of long term cost savings as a nation and as states and municipalities for things like energy, pollution, millions of vehicle accidents caused by snow, ice, downed power lines, wildlife, trees, rocks, and road debris, snow plowing and salting, repaving, painting, signage, and more, it's a no-brainer...
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