Wednesday, November 23, 2011

Green Day

Four young women at Harvard had an inspiring idea based on existing technology and proven business models. Motion captured as energy is nothing new, neither is consumer model of buying a product that you take home while the proceeds purchase one for someone else in need (see companies like Tom's shoes). The inspiration came when these four students linked a need with a solution that fit existing cultural structures. What do people in the developing world need? Power. What do they all have in common? They play soccer. In fact, over half of the 265 million soccer players globally live in the developing world.

So the students invented a soccer ball that could store the energy used in a game in a battery that could then power an electrical device. Two hours of play time can power and LED light bulb all night. The "s0ccket ball" has the feel of a traditional ball with only 6 ounces of extra weight. For more information, see their website or the videos below.



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